Bacula Enterprise Brazil Case: “Aramazém Paraíba”
Since 2014 the Warehouse Paraíba has Bacula Enterprise to back up its various systems, etc. VMware virtual machines, ensuring the continuity of their businesses including a vast network of geographically dispersed branch offices. There are hundreds of backup clients.
The Warehouse Paraíba is a department store based in Teresina. Located in the North and Northeast of Brazil, was founded in 1958 in the city of Bacabal, in Maranhão.
The name “Warehouse Paraíba” originated as a tribute to the place of origin of the family of its founders, the brothers Valdecy Claudino Fernandes and João Claudino.
At first the warehouse denomination was justified as it was a home business with wide range of products, however without making strategic arrangement thereof by departments. The organization of the stores by departments started in the 1980s, providing a fast growing brand.
Currently the Paraíba Warehouse stores offer various products, including furniture, electronics, appliances, textiles, apparel, footwear, bedding and bath, accessories, general merchandise and gifts.
Living up to its slogan, the Warehouse Paraíba is known for its location in the remotest regions of Brazil, mainly in the Northeast, by engaging and exciting promotions, by respect for local culture at large assortment of products and the ease of payment.
In 1983 he initiated your sales system door to door, which is a home selling, using as a selling tool a product catalog and the slogan “A shop in his house.”
Today the Warehouse Paraíba has more than 300 sales points in the country, present in several northern states and northeast of Brazil, located in the following states: Paraíba, Piauí, Maranhão, Pernambuco, Ceará, Bahia, Amazonas, Pará, Goiás and Tocantins .
Administered by Claudino S / A – Department Stores, SOCIC – Commercial Society sisters Claudino S / A and N Claudino & Cia Ltda, the Warehouse Paraiba stands out among the largest retail chains in the country, employing more than 15,000 direct employees.
According to the Instituto Data Folha, in 2006 and 2007 the Warehouse Paraíba stood out in the ranking of Top of Mind as one of the most recognized brands in the segment of furniture and appliances stores. At the Top of Mind 2006 Warehouse Paraíba got the fourth place and the Top of Mind 2007 he got the third place.
[Wikipedia Source: https://pt.wikipedia.org/wiki/Armaz%C3%A9m_Para%C3%ADba]
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